Free Webinar for College Admissions Officers: Viewbooks in a Digital Age

Glenside, PA -- As colleges and universities allocate more of their marketing resources to online and social media marketing, the impact and effectiveness of the traditional viewbook has been under increased scrutiny. Is there a place still for the viewbook in higher education marketing, and if so, what is it? These are just some of the questions answered in Paskill Stapleton & Lord’s free, live webinar “Viewbooks in a Digital Age” on February 25, 2011, from 11:30 a.m. to 12:00 p.m. (EST).

Presented by Paskill Stapleton & Lord’s Vice President of Creative Services Bob Oxman, the half-hour webinar will discuss the viewbook’s four key attributes:  possession, quality, user experience, and relevancy. Webinar attendees will also find out how a viewbook can effectively: Make a college appealing to its top prospectsEstablish a lasting first impressionCreate a conversationBob Oxman brings more than 18 years of experience delivering creative solutions in higher education marketing, focusing primarily in print publications, video production and all forms of college advertising.

About Us:

Paskill Stapleton & LordFounded in 1986, Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield, MA.

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