Interdependence Public Relations – What to Look For in a PR Firm

Last year my business decided to end its long standing relationship with our old PR firm and instead use the services of the brilliant team at Interdependence public relations. It took us a long time to eventually settle on a PR firm and we met with many during that time. I am pleased to say that one year on it looks to have been a very smart choice to use the team at Interdependence, and that process certainly helped me to identify what exactly one should be looking for in a public relations company. If you are looking for to use a PR firm or you are looking to change the agency that you are currently using like we did, then here is what you should be looking for in a PR company. 

Reputation 

I have no doubt that there are some young and upcoming PR firms who can do a brilliant job, but a track record was something that I was looking for and it is also something which you should focus on. You need to know that this is a firm who have been there and done it, and that they have a great history of delivering results. 

Specialization 

Be wary of any agency which says that they will take on clients from any industry, because there is no way that they can truly get to grips with your business and your sector if they are a general company. There is no one size fits all when it comes to public relations and that is why you should focus on getting a team which is specialized in dealing with your particular sector. You want a PR team who knows what you are all about and most importantly, who knows exactly how to speak to your marketplace. 

Getting It Done

Something else that you should be looking for is a public relations company who gets the job done at all costs. You will be able to see just how results driven they are when you sit down with them, and if you get the feeling that the team you are speaking with are hustlers who won’t rest until the job is completed, then this is the team that you should be looking to work with. 

Transparency 

We met with so many agencies who treated us like fools, who thought that they could give general answers about how things were going to get done. You need a PR firm that is completely transparent with you, they should be able to tell you exactly what their plan is and how they will go about doing it. When it comes to money  they should also be transparent and they should know exactly how they are going to spend the money you pay them, in order to help you to achieve your goals. 

If you get a PR firm with these attributes, then they are the team you should be working with.